Why target Organic Search Results Marketing Vs. E-mail Marketing or Pay Per Click Marketing?
We have chosen to target Internet Marketing and Website Promotion through organic search results instead of E-mail Marketing because I personally don’t know anyone that enjoys getting Spam every day. I know I don’t, does anyone? It is important to note that I am not referring to legitimate E-mail Marketing through the use of very specific and targeted campaigns to a selected group of individuals who have chosen to “Opt in” to receive your solicitation.
We have chosen to target Internet Marketing and Website Promotion through organic search results instead of Pay Per Click, Paid Inclusion or Paid Placement programs because there are too many risks and unknown factors to consider when you have to pay for placement through PPC campaigns. Ever heard of Click Fraud? Sure you have, we all have. Also, paying for placement or inclusion means that your on-line business presence will only exist when you are paying for it… and what kind of business is that? Doesn’t sound very professional at all, does it?
In addition, our experience has shown each of us that being listed organically on page 1 of Google produces about 93% more traffic than being listed on page 1 of Google through the use of Pay Per Click campaign. With those numbers in mind, it still amazes me to think that there are Internet marketing companies that spend hundreds of thousands, even millions of Dollars on PPC, per day! Imagine how much money companies like these would save by converting their on-line marketing efforts from PPC to organic search results search engine marketing campaigns? And if organic search results produce 93% more traffic than PPC campaigns do, how much more traffic would these companies get? Let’s see… more traffic, less expensive? Seems like a “No Brainer” to me – what about you?
